Listen to These Sneakers Sing

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Sneakers Song from Art Directors Club of Europe on Vimeo.

You’re in the forest. No, you’re on the court.

Loving this creative radio ad out of the Ukraine. The music of sneakers squeaking against a court sounds just like bird song.

The radio spot was created for the Sport Life company by agency G2 in Kiev, Ukraine. In the 20-second spot, listeners hear the “chirping birds” of sneakers followed by a voice in Ukrainian saying, “Meet the spring at Sport Life.” It picked up a Silver Drum award for advertising and made the shortlist at the Cannes Lion awards.

Close your eyes. Feel yourself transported to the woods. And just don’t let the ball hit you in the head.

 

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